Branding Process

Crafting a Brand Strategy that Elevates Your Business

Our approach to brand development is a collaborative journey designed to unearth the essence of your business and translate it into a compelling, cohesive brand identity. We believe that a strong brand is not just about aesthetics; it's a strategic asset that drives growth, fosters customer loyalty, and sets you apart from the competition.

Discovery & Assessment

Deep Dive into Your Business: We begin with a comprehensive review to understand your company's history, values, mission, target audience, and competitive landscape.
Brand Audit: A thorough review of your existing brand assets (logo, website, marketing materials) reveals strengths, weaknesses, and opportunities for improvement.
Share of Voice Analysis: We assess your current brand visibility in comparison to competitors to identify areas for increased awareness. If desired, we can also bring to bear resources for workshops or direct market feedback on your brand.
Customer Persona Development: We create detailed profiles of your ideal customers, understanding their needs, preferences, and how your brand can resonate with them.

Strategy Development

Brand Positioning: We define a unique and differentiated position for your brand in the marketplace, highlighting what sets you apart.
Brand Messaging: We craft a clear and compelling message that encapsulates your brand's value proposition and speaks directly to your target audience.
Visual Identity Exploration: We develop concepts to explore visual directions that align with your brand's personality.

Creative Execution

Logo Design: If applicable, we will create a logo that is memorable, versatile, and embodies the spirit of your brand.
Visual System: We design a comprehensive visual system including typography, color palettes, imagery, and graphic elements that establish a consistent brand look and feel. This can be delivered to any third party (printers, wrap companies, etc) as desired
Brand Guidelines: We document your brand identity in a detailed style guide to ensure consistent application across all channels.
Website Design & Architecture: We create a user-centric website with a clear navigation structure, engaging content, and optimized for search engines. This includes development of tagging architecture to ensure accurate analytics reporting.

Implementation & Launch

Website Launch & Migration: We execute a seamless launch of your new website, ensuring all content and functionality are fully operational.
Internal Rollout: We equip your team with the resources and training they need to confidently represent your new brand.
Marketing Collateral Development: If desired, we are able to assist in creating marketing materials (brochures, social media graphics, etc.) that showcase your new brand identity. We also work with some of the best in the business who focus solely on in-person or mailed marketing channels and can bring these resources to bear on your behalf.

Ongoing Support

Brand Stewardship: We offer ongoing guidance and support to ensure your brand remains strong and consistent as your business evolves. Generally we recommend a quarterly session to review the brand as a whole, KPI's and ways to bring the business forward.
Performance Tracking: If desired, we can continue to monitor key metrics to measure the impact of your new branding and identify areas for continuous improvement.

Why DynamiX?

Proven Expertise: We have a track record of helping businesses like yours achieve remarkable results through strategic branding.
Collaborative Approach: We believe in open communication and a partnership that values your input at every stage of the process.
Results-Driven: Our focus is on delivering tangible outcomes that drive business growth and enhance your brand's value.

Pricing Expectations

We are firm believers in always "addressing the elephant in the room," and one of those is price. While nothing is one size fits all in what we do, there are three general "buckets" that come into play when we review a company and how to assist them.

Established Business: The Light Refresh

Is your brand feeling a little dated? Maybe your logo needs a subtle update, or your messaging could use a bit more spark. A light refresh is perfect for established businesses that have a solid foundation but need a little polish to stay relevant and competitive.

What's Included:

Brand Audit: We'll assess your current brand assets and identify areas for improvement.
Logo Refinement: Subtle updates to your logo can modernize your look without losing brand recognition.
Messaging Tune-Up: We'll refine your brand messaging to ensure it resonates with your target audience.
Visual Consistency Check: We'll ensure your brand is presented consistently across all channels.

Ideal For: Businesses with a strong brand foundation who want to update their look and feel. Companies looking for a cost-effective way to revitalize their brand.

Typical Pricing: In this scenario, we typically come in between $5,000 and $12,000 based on your business needs.

New Business or Major Rebrand: Building from the Ground Up

Launching a new business or undergoing a major rebrand requires a comprehensive approach. We'll work with you to create a brand identity that reflects your values, resonates with your target audience, and positions you for success.

What's Included:

Brand Discovery: In-depth workshops to uncover your brand's essence and define your target audience.
Brand Strategy Development: Crafting a unique brand positioning and messaging platform.
Visual Identity Creation: Designing a logo, color palette, typography, and visual system that embodies your brand.
Brand Guidelines: A comprehensive document outlining how to use your brand assets consistently.

Ideal For: New businesses that need to establish a strong brand presence from the start, companies undergoing a major rebrand to reposition themselves in the market.

Typical Pricing: In this scenario, we typically come in between $8,000 and $25,000 based on your business needs.

Shock and Awe: The High-End Deep Dive

For businesses seeking a truly transformative branding experience, our high-end deep dive offers an immersive journey into the heart of your brand. This comprehensive process leaves no stone unturned, ensuring your brand is perfectly aligned with your vision and goals.

What's Included:

Market Research: Deep analysis of your industry, competitors, and target audience. May include in-person sessions in your market.
Customer Journey Mapping: Understanding how customers interact with your brand at every touchpoint.
Brand Experience Design: Crafting a cohesive brand experience across all channels including radio, TV, digital, print, billboard.
Brand Activation: Launching your new brand with a bang through targeted marketing and PR efforts, in partnership with our trusted resources.
Creation of 3D and/or other major storytelling components: We've helped create local, national and even international success for our clients by simplifying a complex or "boring" story into a true differentiating strategy.

Ideal For: Established businesses seeking a complete brand overhaul, companies with ambitious growth targets who want to create a brand that stands out, and luxury brands that demand the highest level of quality and sophistication.

Typical Pricing: This is the highest variable pricing tier, as it may involve multiple deep-dives and direct asset creation, but can run from $25,000 to $100,000 on the high end.

Questions we hear from time to time

Q How long does the brand development process typically take?

As you can imagine, this varies based on what the scope of work entails, but a simpler brand development exercise can typically be completed in 4-6 weeks, while a more comprehensive process can be 8-12 or longer if in-person interviews or other aspects are needed.

Q What if I already have a logo and some brand elements?

That's great! We can work with your existing assets and incorporate them into a refreshed or evolved brand identity that aligns with your current vision and goals. Our aim is not to reinvent the wheel for the sake of it, but to improve what should be improved.

Q Do you offer ongoing brand support after the initial project is completed?

Yes, we believe in fostering long-term relationships with our clients. We offer ongoing brand stewardship services to ensure your brand remains consistent and impactful as your business grows.

Q Can you help us with print marketing materials?

While we focus primarily on digital branding, we have a network of trusted partners who specialize in print design and production. We can connect you with the right resources to create high-quality print materials that align with your new brand identity.

Q What makes DynamiX's approach to branding different?

We've won more awards than any company we're aware of in our space, in the world over our 19 years in business. That success is fueled by our pursuit of telling an interesting and engaging story for our customers, and that starts with your overall brand vision and voice.

Q What industries do you specialize in?

We've worked with virtually everything and everyone, from home services to national and international brands, B2B, technology, healthcare, retail and non-profit. Everyone has a story to tell, and our aim is to bring that out.

Branding Process

Crafting a Brand Strategy that Elevates Your Business