Website Process

Our first step is creating a core content review, focused on the company's goals and how the current site aligns. In particular we look for how the flow, structure and experience could improve. This report is used to help inform the design and development process, focusing on the customer's stated KPIs. Note that we do not create new content.

Designed to encourage outside the box thinking, our Creative Brief process dives into the why behind what the client offers, how they offer it and customer perceptions of their brand. This informs the design and development process and helps us find the core differentiators present in every great business.

Understanding the marketplace and customer expectations is an essential step for creating a truly differentiated digital strategy and website experience.

Even the best companies often have a somewhat disjointed collection of materials. Here, we help that customer to create a single, unified source of truth for their brand that will help inform all of their future marketing, not just the site experience.

Once all assets are in hand, our team crafts an internal branding guide that informs the aesthetic moving forward, including color scheme, fonts and logos and general approach and personality for the brand and its products or services.

Our first phase, this internal concepting stage focuses on the structure of the page, the placement of content, video and imagery and what core aspects of your business need to be clearly defined for the audience.

Once the initial concept is set, our team creates the vision for the site using real colors, branding and photography/videography to capture the essence of the brand. In this stage we'll use faux copy where appropriate to set the stage without being bogged down by text that can easily be altered "in production."

Moving from the core homepage experience to the secondary pages allows the design aesthetic to grow, while ensuring all important pages have the unique touches necessary to create a high-performing experience.

Once the entire site has been designed visually including all relevant layouts, these are combined into a "Kitchen Sink" page for easy viewing. Once this set of capabilities has customer approval, we conclude design and move into development.

Bridging the gap between design and reality is the kitchen sink page, designed to feature all of the unique layouts and capabilities that the site will have at launch.

Once the sink has been created and all layouts are fully baked, our team creates a full mobile and browser sweep to ensure the absolute most engaging and usable experience for visitors, regardless of how they find the website.

At this point, our team is ensuring that all optimizations are fully realized and the site is as fast as humanly (inhumanly?) possible for visitors, with a primary focus on mobile experiences and search engines.

This final phase involves a thorough review of how all content appears to search engines and customers alike, ensuring the site performs beautifully and has the best opportunity to rank well for searches.

In this stage, we'll carry over all relevant content that should stay relatively intact, as well as structure 301 redirects where appropriate for search engines.

During this part of the process, our team works to integrate any new content and concepts that did not appear within the previous site experience.

The site is now ready to go pending approval of the client and your team. As a fun side note, our software is designed to allow the client to launch their own site when it's ready!