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Creating 
Your Company's Story

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How To Approach
YOUR STORY

As you create your company's story, you should be focused on making your customer the hero and positioning your company as the wise guide who helps them win. Show them you understand their needs and the problems holding them back, and let them know you have the expertise to help. Paint a picture of the awesome results they'll get if they work with you—and remind them what they'll miss out on if they don't. Keep it clear, customer-focused, and clutter-free so your audience sees you as the obvious choice to help them succeed.